Slide Smith Harper Greene Primary Theory was approached to assist Smith Harper Greene with their branding identity needs as they transitioned from custom-designed garments into a full public product launch. Brand / Photography / Look Book / Retail Assets

Slide Influenced by their love of the female form and dedication to empowerment, we developed their brand around a chic palette of soft colors interwoven with bold shapes to evoke the courageous and feminine flair of their attire.