Strong Brands WILL Survive

Now is the time to PULL AHEAD and nurture your brand, because it could mean the difference between success or failure. Primary Theory gives your Brand a competitive advantage with a best in class Brand Strategy and Design.
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Why Branding Matters


It takes .05 seconds for people to know if they can trust your brand.
(Edelman, 2019)


Consistent brand presence can increase revenue by 33%
(Lucidpress, 2019)


86% of consumers say authenticity is a brand supporting factor.
(Stackia, 2019)


Using a signature color can increase brand recognition by 80%
(Reboot, 2018)
Let’s talk, it’s the best way to understand what we can do for your brand.

Three Simple Ways

to give your brand a competitive advantage.

Brand Clarity.

On One Call
Every business encounters questions and hurdles that can hinder the ability to move forward. A quick call can provide clarity and solutions to keep you from getting derailed. (First 15 min are free)
+ Naming Clarity
+ Brand Identity Questions
+ Refining Niche
Schedule A Call


One Or Two Months
We work with you to define, highlight and broadcast your unique traits and create your overarching identity: From the logo to the visual style guide, we equip you with the tools you need to build a brand customers love. Whether you’re launching from day one, strengthening water-down branding (it happens one website update at a time!), or completely rebranding your existing business. (Starting at $3.5K)
+ Brand Strategy 
+ Naming 
+ Logomark
+ Visual Identity

Branding & Digital Presence.

Two to Three Months
This is for the business that needs an ecosystem of support to launch or relaunch their brand. Our branding process is expanded to encompass additional web design and strategy needs. Other branding agencies will hand you their work and a rough idea of implementation – we can help you translate your new branding step-by-step into a complete digital presence. (Starting at $5K)
+ Brand Strategy 
+ Naming 
+ Logomark
+ Visual Identity
+ Web Design

We understand that you’re busy,

so we’ve structured our process to be


We plan ahead so we only take up a minimal amount of your precious time.


Our process implements ways to let you make branding decisions on your own time. 

Cost Effective

Simply stated, we’re not a bloated agency that has a lot of overhead.


We’re an award winning studio with a LOT of experience and we’re pretty nice too!
Let’s talk, it’s the best way to understand what we can do for your brand.

Work directly with Jeromie,

an award-winning brand specialist.

Jeromie, the founder of Primary Theory, has worked closely with clients to provide strategic and creative direction for over 20 years. He uses a mix of experience, intuition and collaboration to create award-winning work that helps clients transform complex messages into compelling and emotionally engaging stories. 


Years of Experience


Successful Brand Projects

Ready, let’s talk.

Are you ready for your brand to clearly communicate your story and drive more engagement?  Let’s make that happen.


Please fill out the form, send us an email or give us a call to tell us more about your next project.

(678) 813-6044