Smart design drives change.

From its inception in 2002, Primary Theory is still very much rooted in the concept that defined the name itself, striving for excellence from a place of originality. More than anything else we believe design should have clear intention and that creative solutions overcome complex challenges and drive change.

Work directly with Jeromie, an award-winning brand specialist.

Jeromie, the founder of Primary Theory, has worked closely with clients to provide strategic and creative direction for over 20 years. He uses a mix of experience, intuition and collaboration to create award-winning work that helps clients transform complex messages into compelling and emotionally engaging stories. 


A quick chat can provide the clarity you need for your next project.