“Working with Jeromie was like putting on glasses for the first time. Everything became clearer, had more focus, and appeared more colorful.”
I turn the thing you can’t articulate into the only thing that matters.
I listen until it’s obvious.
25 years. No trends. No guessing.
My name is Jeromie.
Primary Theory is me.
Nobody was paying attention.
I made it impossible to ignore.
Georgia Tech had the data.
They had the protocols.
They had the signage.
What they didn’t have was communication that landed.
I rebuilt how safety felt.
Not just how it looked.
Lab incidents dropped 80%.
The campaign is still running.
Still protecting people.
Georgia Tech
Safety Awareness Campaign
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Up against Google and Amazon.
I changed the odds.
ITS knew they had a better culture than the big boxes.
They just didn’t realize how much better.
I listened until it was obvious.
This wasn’t a company that talked about TEAM.
It was a company that was built on it.
I made TEAM the hero of their new brand identity.
The right engineers connected with it immediately.
Resumes increased 78%.
Top-tier talent from the exact companies they were competing against.
ITS Software
Identity, Positioning & Brand System.
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They had a product.
I helped them move it.
Rubicon Global had no messaging. No assets. No pipeline.
Nobody could tell what they did without a salesperson explaining it.
I gave every touchpoint the same voice.
One language. One truth.
No bloated department required.
Qualified leads grew 200%.
The engine runs on its own now.
Rubicon Global
Brand & Lead Generation
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You have a problem that matters.
To your organization.
To the people it serves.
To your own reputation.
You need someone who will listen completely.
Then hand you back the one answer you can stand behind.
That’s the only kind of work I do.