Two kinds of people call me.
Business owners who built something good the world can’t see clearly yet.
And institutions sitting on something that matters. Safety, research, lives. Something that isn’t reaching the people it’s meant to protect.
Different rooms. Same problem. Something true isn’t landing.
That’s the only thing I fix.
“Working with Jeromie was like putting on glasses for the first time.”
John Thomas, CoFounder, Element
For businesses:
Brand strategy and positioning. Naming. Identity and logo systems. Campaign concepts. The whole thing, or the piece you’re missing.
For institutions:
Behavior-change campaigns. Safety and awareness communication. Brand systems for departments. Rollout across print, digital, and environment.
They were up against Google and Amazon.
I changed the odds.
ITS Software had a better culture than the big boxes. They just didn’t know how much better. So I made TEAM the hero of their brand identity, and the right engineers connected immediately. Resumes jumped 78%. Top talent from the exact companies they’d been losing to.
ITS Software
Identity, Positioning & Brand System
Nobody was paying attention.
I made it impossible to ignore.
Georgia Tech had the data, the protocols, the signage. What they didn’t have was communication that landed. So I rebuilt how safety felt, not just how it looked. Lab incidents dropped 80%. The campaign is still running, still protecting people.
Georgia Tech
Safety Awareness Campaign
I’m Jeromie, and Primary Theory is me. One person, start to finish. You know what matters. I make sure everyone else does too. Let’s talk.