For over 25 years, two kinds of people call me. Business owners with something the world can’t see yet. And institutional leaders with a message that’s not making a difference.
My name is Jeromie, and that’s what I help you fix.
ITS Software
Up against Google and Amazon.
I changed the odds.
Increased company wide participation and top-tier recruiting by 50%.
Georgia Tech University
Nobody was paying attention.
I made them feel it.
I rebuilt how safety felt, not just how it looked. Lab incidents dropped 80%.
Specifically, what I do for you.
Businesses
You built something real, but the way it looks and sounds hasn’t caught up to what it is. I find the truth of your brand and make it clear, so the right people finally get it.
→ Brand strategy & positioning
→ Naming
→ Identity & logo systems
→ Campaigns & launch
Institutions
You have a message that matters and people who need to hear it, but it isn’t landing. I build communication that changes how people actually behave, not just how it looks.
→ Behavior-change campaigns
→ Safety & awareness communication
→ Department & program branding
→ Rollout across print, digital, and environment
AI is a tool. I use it like one.
These tools let me move faster and explore further than ever. This spot is a good example where I concepted, directed, and produced it using AI, start to finish. The tools made it fast. The idea, the timing, and the taste are still the job. That’s the part AI can’t do for you.
Insights
When everything is a commodity, what makes you irreplaceable?
Jeromie Neidlinger
May 27, 2026
Contact Me
Before the scope is written.
Most brand launches and institutional campaigns start as a quick conversation, not an agency brief. If you know something needs to change but aren’t sure how to frame it yet, let’s talk.
Jeromie Neidlinger
404-915-4220
jeromie@primarytheory.com
