“Working with Jeromie was like putting on glasses for the first time. Everything became clearer, had more focus, and appeared more colorful.”
“Working with Jeromie was like putting on glasses for the first time. Everything became clearer, had more focus, and appeared more colorful.”
John Thomas, CoFounder, Element
I turn the thing you can’t articulate into the only thing that matters.
That’s what I do. Every time.
25 years. No trends. No guessing.
My name is Jeromie. Primary Theory is me.
Nobody was paying attention.
We made it impossible to ignore.
Georgia Tech had the data.
They had the protocols.
They had the signage.
What they didn’t have was communication that landed.
We rebuilt how safety felt.
Not just how it looked.
Lab incidents dropped 80%.
The campaign is still running. Still protecting people.
Georgia Tech – Safety Awareness Campaign.
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Up against Google and Amazon.
We changed the odds.
ITS knew they had a better culture.
They just couldn’t prove it to anyone on the outside.
What they didn’t have was an identity that matched who they actually were.
We extracted the one true thing.
Not because of perks. Because of belonging.
Resumes increased 78%.
Top-tier talent from the exact companies they were competing against.
ITS — Identity, Positioning & Brand System.
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They had a product.
We helped them move it.
Rubicon Global had no messaging. No assets. No pipeline.
Nobody could tell what they did without a salesperson explaining it.
We gave every touchpoint the same voice.
One language. One truth.
No bloated department required.
Qualified leads grew 200%.
The engine runs without us.
Rubicon — Brand & Lead Generation.
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You’re not looking for an agency.
You have a problem that matters to your organization, to the people it serves, and to your own reputation. You need someone who will listen completely and hand you back the one answer you can stand behind.
That’s the only kind of work I do.