Primary Theory | The Home Depot
Primary Theory is a creative agency that helps companies tell impactful stories across mediums. We believe thoughtful design solutions overcome complex challenges and drive change.
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The Home Depot

We brought “Common Sense” to life in a national Husky Tools core creative campaign.  Our strategic ideation resulted in marketing assets that launched across traditional and digital platforms.

Brand / Campaign  / Digital Ads / Retail Assets
Sigmund Mandl, the founder of Husky had a simple but powerful philosophy. Create common sense tools that would last a lifetime.