Primary Theory | Southern Company Energy Innovation Center
Primary Theory is a creative agency that helps companies tell impactful stories across mediums. We believe thoughtful design solutions overcome complex challenges and drive change.
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Southern Company
Energy Innovation Center

Primary Theory recently helped launch a digital awareness campaign around innovation. We reached thousands of employees with strategic web design & development and supporting assets.

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Branding / Web Design  / Campaign / Assets

Graphically, we combined current Southern Company symbols with new elements to literally represent innovation.