Primary Theory | Smith Harper Greene
Primary Theory is a creative agency that helps companies tell impactful stories across mediums. We believe thoughtful design solutions overcome complex challenges and drive change.
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Smith Harper Greene

Be You. Everywhere.

What’s a woman to do when she is fed up with a complete lack of attractive professional attire designed for women? Create a clothing line that does that very thing, of course. SHG began as a collaboration between two friends from high school who found themselves frustrated by the very same thing – that women have been forced into professional clothing standards that left no room for curves.


Primary Theory was approached to develop the SHG brand as they transitioned from custom-designed garments into a full public launch. We helped tell their story, creating a brand identity to match the fiercely feminine garments they create.

 Services: Brand Strategy / Brand Identity / Logo / Web Design / Photography / Business Cards  / Lookbook / Naming / Tagline Development / Copywriting