Primary Theory | Smith Harper Greene
Primary Theory is a creative agency that helps companies tell impactful stories across mediums. We believe thoughtful design solutions overcome complex challenges and drive change.
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Smith Harper Greene

Primary Theory was approached to assist Smith Harper Greene with their branding identity needs as they transitioned from custom-designed garments into a full public product launch.

Brand / Photography  /  Look Book / Retail Assets

Influenced by their love of the female form and dedication to empowerment, we developed their brand around a chic palette of soft colors interwoven with bold shapes to evoke the courageous and feminine flair of their attire.