Primary Theory | Lichdom Battlemage
Primary Theory is a creative agency that helps companies tell impactful stories across mediums. We believe thoughtful design solutions overcome complex challenges and drive change.
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Lichdom Battlemage

The First True Badass

The super creative folks at Xaviant Games asked us to help launch their uniquely original game to the world.  Battlemage needed clear definition within a field of fantasy games currently flooding the market. 


 We ultimately become an extension of their team throughout the duration of development. An integral part of their brand and marketing support.


We became a true Mage, learning the ways of magic and manipulation. Being able to wear many hats we lead the charge in brand development, refining the name of the game, brand identity design, logo design, website design, trade show support, social management, graphic support, advertising, posters and much more.


Brand Strategy / Brand Identity / Logo / Web Design / Photography / Motion Design / Naming / Tagline Development / Copywriting  / Digital Ads