Primary Theory | hifivemusic
Primary Theory is a creative agency that helps companies tell impactful stories across mediums. We believe thoughtful design solutions overcome complex challenges and drive change.
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HiFive Music

Artistic Power

A handful of music industry professionals came to us with a problem – they were not pleased with the artist dividends offered up in the music licensing industry – and they wanted to do something about it.

 

HiFive Music is giving the power back to the artist. They came to us to tell their story and develop one heck of a website to deliver it on. Together we defined their brand vision and created a website that provided a seamless experience for both artists and fans.

 

Artists could upload music, tour dates, keep up with fan interaction, and manage their publicity while fans would be able to discover, listen, and buy music, add friends, create playlists, listen on mobile devices and more.

 Services: Brand Strategy / Brand Identity / Logo / Web Design / Photography / Business Cards  / Lookbook / Naming / Tagline Development / Copywriting