Primary Theory | georgiatechsustainability
Primary Theory is a creative agency that helps companies tell impactful stories across mediums. We believe thoughtful design solutions overcome complex challenges and drive change.
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Georgia Tech Office of Sustainability

I Am A Plastic Bag

The wonderful team at Georgia Tech Office of Sustainability asked us to design an Earth Day tote bag with a fast-approaching due date. We enthusiastically dove in and wanted to give the design a sense of purpose and playfulness. Once we learned that the bags were actually made from recycled plastic bottles, this became the driving force for design and messaging. 


The tote bag was a huge success and directly contributed to the office being voted “most liked” by participants of the Earth Day event.  


 Services: Messaging / Graphic Design / Copywriting